At the core of so many web-based ideas is a sense of community. Unfortunately, given any number of constraints, ideas which seem great often fall over in their execution. The idea didn’t stay pure, and the visuals fell over too. NEC are lucky enough to have not only a project in which the idea has stayed pure, but one which stays fresh and relevant 2 years later - and no doubt beyond. It’s an execution that works well on every branch, so to speak.
Using a simple interface, users enter a word which is added to a virtual tree, reset each day. Users can view past trees, add more words, send greeting cards and everything else you’d expect. It works as it should, and does it beautifully.
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